The AI & Creativity Summit: LA Edition

📰 News Roundup

• Wimbledon does AI: For the tennis championships at Wimbledon this year human umpires will be replaced with 12 AI cameras. The impeccably dressed line judges will be missing this year as the cameras take their place. The technology comes from Sony’s subsidiary Hawk-Eye Innovations.

• Something has gone wrong: ChatGPT went down for multiple hours this week giving a “hmmm… something seems to have gone wrong” error. Users took to X searching for answers, showing just how much we already rely on AI for everyday tasks, even in this early stage.

• Translate your calls… live: Apple is launching their translation AI into your phone calls and facetime. For a phone call, that’ll mean live translation aloud as you talk, and with FaceTime, it means live captions displayed on the screen. Scifi writer Douglas Adams predicted the Babel Fish, now in 2025 all you need to understand any language is an iPhone. No fish needed.

• China temporarily shuts down AI to prevent cheating: In a national move, China shut down AI apps from Alibaba, Tencent and ByteDance during national school exams this week, to prevent cheating. The exams are sat by 13 million students.

• Meatball! Top food publisher Eater has reported that recipe sharing AI is now in use on Instagram. Showcasing the New York Times and their Meatball recipe post. Where replying with a comment of ‘Meatball’ triggers NYT Cooking into your inbox in seconds, offering a direct link to the recipe. This is a replacement for the clunky ‘Link in Bio’ or ‘Link In Stories’ CTA that we’ve all got a little tired of in recent years, and a great simple use of AI to make our lives better.

🚨Artist and the Machine presents THE AI & CREATIVITY SUMMIT: LA Edition

We’re thrilled to announce that The AI & Creativity Summit is coming to Los Angeles on November 13, 2025! After a hugely successful NY Summit in April, we're back by popular demand - this time in Los Angeles, bigger and bolder than ever 😈.

This Fall, join 300 innovation leaders & executives, top VC-backed founders, GenAI artists, and cultural pioneers as we explore and celebrate the intersection of AI, Creativity, and human-machine collaboration. We’re offering a full-day deep dive experience thoughtfully curated across intimate conversations, live showcases, and spaces designed to foster deep connection and realtime insights.

​📍 Secret Location TBA: A stunning venue in the heart of LA, featuring three immersive spaces designed to spark inspiration, collaboration, and dialogue.

​🌆 Machine Stage – An epic and inspiring stage featuring keynotes, “making of” demos, fireside chats and unfiltered conversations with those pushing AI’s creative limits.

​🛠️ Human Stage – Intimate breakout sessions diving into the culture-shifting moments AI is enabling, including cutting edge demos and workshops.

​🤝 Always-On Networking and Activations – We heard from our community - connection and collaboration is just as important as the program. So this time we'll have an always-on networking experience throughout the day, designed for deal-making and serendipitous encounters. Explore interactive installations AI-powered experiences sprinkled throughout the venue, and a designated Sponsor lounge area for our supporters.

Please note: Space at our Summit is extremely limited - secure your spot now and join us on November 13!

👾 LA Salon Recap

Our LA Salon “From Studio to Storyverse” was overflowing with inspiration and energy on Thursday night. It was an honor to bring such a timely topic to Los Angeles, where Artist and the Machine first began just over a year ago - also the very place where entertainment and film built its legacy. Our gathering united both the established big studios and brands, the emerging platforms and pioneering AI-native studios, and the big-thinking creatives to have a very real discussion about where things sit in the fast-evolving industries of Media & Entertainment. This moment in time calls for a multidisciplinary, multi-generational conversation, and on Thursday, together, we delivered exactly that. Some Takeaways from the evening:

• Imagination needs rewilding.

  We’re no longer bound by traditional production constraints. It’s time to dream in new dimensions and push boundaries of what we thought were limits.

• Legacy meets what’s next.
  Hollywood is no longer shying away from AI. Even over the past 6months, AI usage across workflows has increased substantially and is becoming gradually less frowned upon.

• AI workflows aren’t “push-button” (!!)
  Quality AI production takes iteration, feedback, and vision—this isn’t full automation with the push of the button, it’s augmentation. No "5min videos."

• Storytelling fundamentals still matter.
  The medium may evolve and efficiency may increase, but the principles of strong narrative, and experienced storytelling, remain essential and human.

• Taste is a multiplier.
  Mediocre input equals mediocre output. The creative’s instincts and standards are what give AI work distinction.

• Studios may evolve into curators and backers.
  Big media may begin to resemble VC firms—supporting creative-led, IP-rich projects from the outside in.

A huge thank you to our epic panelists and our sponsors who made this possible - Adobe (Hannah Elsakr), STORY (Emma Joelle) and Arent Fox Schiff (Dan Jasnow).

Relive the magic: Full Photo Drop HERE (tag @artistandthemachine, @adobe, @theipchain).

🔥 Hot Takes: From Studio To Storyverse

🔥 The Illusion Of Thinking: A New Apple Report

This week Apple launched some retro new merch, but much more importantly they published a research paper entitled “The Illusion Of Thinking”. In the paper a team of six researchers claim that reasoning models from OpenAI, Deepseek and other major players in the industry don’t actually reason/think at all, but instead recognize patterns.

In a LinkedIn post that has gone viral, Linas Beliūnas, Director at Zero Hash explains this succinctly and in a way that won’t require you to read the full paper.

Read it HERE

Til next time,

Dani Van de Sande (Founder) & the Artist and the Machine team.

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