AI gets access to the Government

Apple pulls its Apple Intelligence Commercial, Playstation creates AI video game characters, and Luma AI launches a ground breaking new model.

James Joseph
March 13, 2025

📰 News Roundup

Night of the Not-So-Living AI. Apple pulls its Apple Intelligence commercial featuring The Last Of Us star Bella Ramsey, because, well, its AI isn’t ready, and rumored to get rebuilt entirely. Talk about leading the cart before the horse!
Playstation creates AI video game characters. Playstation have created an AI version of Aloy for the game Horizon Forbidden West. Whilst this is currently for ‘internal purposes’ it wont be long until we’re seeing these remarkable AI characters in every day games. The characters work by using OpenAI’s whisper for speech-to-text, and both GPT-4 and Llama 3 for conversations and decision making, using Sony’s own technology for likeness and face animation.
AI gets access to the Government: This week the aptly named CamoGPT and GSAi were launched by the US Military, and Department of Government Efficiency, respectively. CamoGPT is a Military AI that scrapes for references of diversity, equity, inclusion and accessibility and sets them up to be removed from the US Military’s training manuals. GSAi is a chatbot launched to 1,500 governmental workers to automate tasks previously completed by humans, created by DOGE.
AI art SELLS! The Christie’s AI art auction exceeds expectations, almost reaching $1 million in sales, with 28 of the 34 works selling, and sales outpacing Christie’s original estimates. Artist and the Machine summit speaker Claire Silver was part of the auction with her piece ‘Daughter’, which you can ask her about in person on April the 24th.
Luma AI potentially changes the game. This week Luma launched an Inductive Moment Matching model, which is claimed to be 30x faster than the diffusion models we are currently used to. Justin Hackney, Creative Director from ElevenLabs explains the impact best in this clear and concise explanation.

🛠 Tool of the Week: Flora

Flora Fauna is a generative AI tool that is made for creatives by creatives. Targeted much more towards agencies, brands and creators that need high-quality output more akin to campaigns and editorial photoshoots than its consumer-grade alternatives like Midjourney. The workflow is plug and play nodes, with templates to help you get started, it’s worth checking out, and they’re branding is pretty awesome too.

🤌 Check it out: [HERE]

🎟️ Early Bird Tickets Sold Out, but Tier II is here.

You may have seen this week that Early Bird tickets have now sold out. We are so thankful to this incredible community, and the good news is Tier II of Early Bird is now live! HAL 9000 wasn’t particularly happy, but all you [and HAL] need to do is go to Luma, and grab a ticket while there’s still some left.

🔦 Spotlight

Get an AI Ideas report, in minutes! AE Studio’s AI-Ideas feature, has a free instant AI powered form, that will look at your business needs and help identify where AI can help or grow your business. With their AI powering Berkshire Hathaway, Samsung and Scotch and Soda, the possibilities are endless.

🔥 Speaker Hot Takes

Harry McCracken is the Technology Editor for Fast Company, a highly respected voice in the industry, who will be hosting a fireside chat with ex-fighter pilot and author Hasard Lee at our Summit in April.

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Some of the most creative people I know are also the most deeply skeptical about AI’s increased presence in the world and increasing encroachment on domains that were once entirely humans. One of the fascinating unanswered questions is whether future developments will overcome their concerns or cement them in place.

Adrienne Lahens is a recognized leader in the creator economy and generative AI landscape, and former TikTok executive. Adrienne's mission centers on democratizing creativity and empowering brands and creators with cutting-edge solutions. Speaking at our New York Summit in April.

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“The future of entertainment is AI-powered. We’re entering an era where storytelling, world-building, and audience engagement will be co-created with machines, unlocking infinite creative possibilities. The biggest shift won’t just be in content creation—it will be in the economic models, as AI reshapes how creative work is monetized, distributed, and owned.”

Jon Krohn is the host of SuperDataScience, the data science industry’s most listened-to podcast. Also writing the #1 best seller Deep Learning Illustrated, he also presents on Bloomberg TV and will be speaking at our AI & Creativity summit in April.

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"If we get this exponential moment we’re in right, within decades all humans on our planet could enjoy a level of well-being beyond anything we can imagine today."

AI & Creativity Summit April 24, New York City

Til next time,

Dani Van de Sande (Founder), James Joseph (The Weekly’s Editor) & the Artist and the Machine team.

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